Privacy Policy
Jet Hire Direct, part of RMW Consultants Co Ltd ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website jethiredirect.com or use our charter brokerage services.
1. Information We Collect
Personal Information
When you request a quote, contact us, or use our services, we may collect:
- Full name and title
- Email address
- Telephone number(s)
- Company name and position
- Travel details (departure/arrival locations, dates, passenger numbers)
- Passport and identification details (when required for flight operations)
- Dietary and special requirements
- Payment information
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on our site
- Referring website or search terms
- Advertising and campaign identifiers (for example the Google click identifier when you arrive from a Google ad), where you have given marketing consent
- Cookie data (see our Cookie Policy)
2. How We Use Your Information
We use the information we collect to:
- Provide charter quotes and arrange flights
- Communicate with you about your bookings and enquiries
- Process payments and maintain financial records
- Comply with aviation regulations and legal requirements
- Improve our website and services
- Send marketing communications (only with your consent)
- Prevent fraud and ensure security
3. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:
- Contract - to fulfil our obligations when arranging charter flights
- Legitimate interest - to operate and improve our business
- Consent - for marketing communications
- Legal obligation - to comply with aviation and financial regulations
4. Sharing Your Information
We may share your information with:
- Aircraft operators - we send your trip details (route, dates, passenger numbers and any special requirements) to the operators we ask for prices, and your name and contact details to the operator whose offer you accept, so they can quote and operate your charter flight
- Ground handling and concierge providers - to deliver ancillary services
- Regulatory authorities - when required by law (e.g., passenger manifests)
- Payment processors - to process transactions securely
- Professional advisors - legal, accounting, and insurance purposes
We do not sell your personal information to third parties.
Analytics, Advertising and Alert Services
- Google Analytics - measures how visitors use our website. Cookies are only set with your analytics consent (see our Cookie Policy).
- Google Ads - we advertise on Google. With your marketing consent, Google records that a visit followed an ad click and that an enquiry or call followed, so we can measure our advertising. Google acts as an independent controller for its own use of that data; see how Google uses data from sites that use its services.
- WhatsApp (Meta) - when you send an enquiry we may send a short summary of it (route, dates, passengers and your name and contact details) to our team as a WhatsApp message through Meta's WhatsApp Business service. If you message us on WhatsApp, Meta also processes that conversation under its own terms.
- Internal enquiry tools - your enquiry is also passed to the internal systems we use to alert and manage our team and respond to you. These are used only for handling your enquiry.
Google and Meta consent choices on this site are controlled with "Cookie Settings" in the footer.
5. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically, we retain client records for 7 years after the last transaction.
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (where applicable)
- Object to or restrict processing
- Data portability
- Withdraw consent at any time (for consent-based processing)
To exercise any of these rights, please contact us at fly@jethiredirect.com.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. International Transfers
When arranging international flights, your personal data may be transferred to operators and authorities outside the UK. Our analytics, advertising and messaging providers (Google and Meta) may also process data outside the UK. We ensure appropriate safeguards are in place for any such transfers in accordance with UK GDPR requirements.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.